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Linda Briggs Cosmetic Surgery in India
Cosmetic or plastic surgery and a variety of general surgery and dentistry in India


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Linda Briggs cosmetic surgery in India

Independent provider of personal cosmetic and surgical advice and services.

" UK's leading independent cosmetic surgery adviser" Linda Briggs, not only arranges cosmetic surgery, but also dentistry, hair restoration, all medical checks, general surgery and hips and knee surgery.

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There is one of a growing number of Indians who are choosing cosmetic surgery, one of the nation's fastest growing medical specialties, according to the Indian Association of Aesthetic Plastic Surgeons. And yet, even though such procedures are gaining popularity, cosmetic surgery patients are not willing to discuss a taboo subject in a nation whose Hindu precepts scorn plastic surgery as superficialities of a material world.

"It's totally taboo to talk about it," said the president of the plastic surgeons association. "And that is a problem."

Hinduism's four stages of life - student, householder (family, job), retirement and ascetic - state that a good Hindu slowly retires from worldly attachments with full detachment in the final ascetic stage.

Although cosmetic surgeons say most Indians seeking surgery are females in their 20s and 30s, they agree that a growing number of older patients are seeking face-lifts, liposuction and breast reduction.

"It's expected that at the age of 60 or 65, you should not spend money on getting more beautiful, because you are already past your prime," said one cosmetic surgeon.

Such societal taboos often lead patients to lie to their friends and family about sudden loss of wrinkles and fat, doctors say.

While there are no reliable nationwide statistics, cosmetic surgery has increased at least fivefold in the past decade even among men, according to the Indian plastic surgeon association.

Most analysts agree that the steep rise in cosmetic surgery is linked to India's economic boom. As salaries soar, many upper- and middle-class urbanites have more disposable income. At the same time, young, financially independent Indians are frequenting beauty salons, aerobic studios and gyms, which have become common sights across India.

And as more Indians read foreign magazines, surf the Internet and watch satellite television, Western standards of beauty have become more popular, according to doctors and patients.

Dipankar Gupta, a sociology professor at Jawaharlal Nehru University in New Delhi and author of "Mistaken Modernity: India Between Worlds," agrees that Western ways are largely responsible for fueling the rise of cosmetic surgery, but notes that Bollywood movies have also played a role by idealizing Western beauty images.

"Had (Western influence) come straight from Brad Pitt to New Delhi, it wouldn't have worked," said Gupta.

While many seekers of cosmetic surgery are among India's nouveau rich - actors, politicians and models - there are also blue-collar workers who spend months saving for such procedures, doctors say.

In a sign that cosmetic surgery has reached the mainstream, the television show "Naya Roop, Nayi Zindagi," Hindi for "New Look, New Life," is expected to air soon. The program is modeled after the popular American program "Extreme Makeover" and follows patients through a variety of cosmetic surgeries.

Bimal Unnikrishnan, the program's creative director, says the series will show Indians that cosmetic surgery is an acceptable way to overcome perceived physical shortcomings.

"It's no longer a problem with no solution," Unnikrishnan says. "There is a solution, and it is not beyond our dreams."



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